Asset Requirements

Advertising assets must meet specific technical requirements for optimal display quality. Our system does not perform automatic conversion or scaling.

Supported formats

The Adlocaite platform accepts the following file formats for advertising assets. No other formats are supported by our system.

Accepted formats

Images: JPEG (.jpg, .jpeg) and PNG (.png)

Videos: MP4 (.mp4) with H.264 codec only

Not supported: GIF, WebP, SVG, H.265, MOV, WebM, AVI, or any other formats

Resolution requirements

Assets must be created in the exact resolution of the target screen. No automatic scaling or conversion is performed.

Recommended resolutions: 1920x1080 (landscape) and 1080x1920 (portrait)

Assets can only be displayed on screens with matching dimensions. Each screen resolution requires its own asset.

Technical specifications

Images

• Format: JPEG or PNG
• Maximum file size: 10 MB
• Color space: sRGB recommended
• Resolution: Must exactly match target screen

Videos

• Format: MP4 with H.264 codec
• Maximum file size: 100 MB
• Duration: Exactly 10 seconds (no more, no less)
• Frame rate: 24-30 fps
• Audio: Not supported
• Resolution: Must exactly match target screen

Best practices

Image conversion

# Convert to JPEG (quality 85-95)
magick input.png -quality 90 -resize 1920x1080! output.jpg

# Convert to PNG
magick input.jpg -resize 1920x1080! -strip output.png

Video conversion

# Landscape (1920x1080)
ffmpeg -i input.mov -vf scale=1920:1080 -c:v libx264 -preset medium -crf 23 -c:a aac output.mp4

# Portrait (1080x1920)
ffmpeg -i input.mov -vf scale=1080:1920 -c:v libx264 -preset medium -crf 23 -c:a aac output.mp4

# Verify H.264 codec
ffmpeg -i video.mp4 2>&1 | grep "Video:"

Upload guidelines

Before uploading, verify: correct file format (JPEG/PNG/MP4 H.264), exact resolution match, file size within limits, and H.264 codec for videos.

For campaigns targeting multiple screen resolutions, create and upload separate asset versions for each resolution.

Common issues

Format not supported: Verify file extension and H.264 codec for MP4 files

Resolution mismatch: Asset dimensions must exactly match target screen - no automatic scaling

File too large: Compress images (quality 85-90) or re-encode videos (CRF 23-25)

For questions about asset requirements, format conversion, or technical support, contact our team.